Primark surpassed in value and volume of Zara sales in Portugal, according to the consulting firm Kantar Worldpannel today writes at Público.
The chain belongs to Associeted British Foods Group thus ranks first in the market, strongly disputed by brands like H&M and Mango.
The chain has in Portugal, currently nine stores and want to open the tenth in the city of Faro.
Breege O’Donoghue, administrator of Primark, told the audience, ensures that the low prices of the brand are due to large volumes of production and efficiency in production. The manager also points out that the company has a tight audit system in the factories where clothing is produced and that nothing is done “at the expense of workers.”
O’Donoghue rejects that the economic crisis help Primark added because the company “sells well in good times and bad times.”
In terms of managing the market recognizes that the Iberian Peninsula (where it already has 49 stores) is important for the chain and points out that in Portugal they already have 800 people working.